Anand Kumar Gupta
1 min readJan 24, 2021

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Apple iPhone, Mac, Macbook sell in large numbers in India. So far as smart phones are concerned, about 77% of Indian Population of about 1.35 Billion uses some kind of smart phone, which means 1.03 Billion smart phones in use.. This gives an idea of Indian market.

However, in case of Cars, 22 persons per 1000 own a car, which means only 2.2% of the population has a car, thus approx. 30 million cars. Bulk of these are small low cost cars (Average cost 5,500 USD).

Cost of Petrol in India is very high (more than 1.2 USD/litre). Therefore, buyers, in bulk, would like to switch over to EVs provided they are affordable (price say about 6,000 USD). Of the total population of 1.35 Billion only 0,005% have money to buy bigger cars costing 40,000 USD and above which means only about 70,000 big cars. there may be a couple of Ferraris, Rolls Royces, Bentleys, Maybacks, Range Rovers and Alpina B7s,

Therefore, EV manufacturers should also aim at Small and Low-cost EVs, which will sell like hot cakes in India. India is a huge market and high sales volume means high profit.

This is why TESLA has started its operation in India and set up its India HQ in Bangaluru.

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Anand Kumar Gupta
Anand Kumar Gupta

Written by Anand Kumar Gupta

Retired engineer. Previously Executive Director — Torrent Power, CEO — L&T Power Plant O&M, Sr. V.P. — Hindalco, Director — Renusagar Eng. Services.

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