Very well written indeed.

But perhaps you are forgetting that THERE IS NO FREE LUNCH IN THE WORLD - which is a fact that should be clearly told and taught to children and remembered life long by adults.

Once the above bare truth is understood it would be and should be clear to all that in business choice is only between devil and deep sea.

Please THINK and try to find any business that is really providing Free Lunch. The net result of deepest thinking would be NIL.

Then why single out Amazon Prime.